information About google

by: Ted Kushner
Copyright 2005 Ted Kushner

Let me ask you a simple question- what do you think is the number one driving force behind the enormous success of Google?

While you’re pondering this for awhile- and may even think of a variety of answers to this question- the bottom line to it is this- Google continually strives to serve up the best relevant content to its customers then its nearest competitors and it usually does.

Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across the globe.

Content that could be- provided by yourself if you are one of the smart ones that is using Google to your benefit.

Anyone that has been marketing on the internet for knows that Google loves content- and the more the better. But it should be quality content that informs their customers on subjects of their interests.

So, if you are one of the ones who is providing it to them and answering their customers questions- Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.

The more relevant the content- the higher your ranking will be on that subject.

Providing this content isn’t difficult either. There is a multitude of information you can write about by just visiting some of the article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.

Once you get a few ideas to write about, you can then use this information to provide content for:

* Articles dealing with subjects that are informative or solve a problem.

* Top 5 or top 10 lists that are easy to construct. Like “Top 5 Ways to Market Affiliate Products Online” or “Ten Easy Ways To Lose Weight This Year”

* Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by the online news outlets and then have a tendency to be added to the natural search engines listings shortly there after.

So you see, getting a top ten position in Google is actually quiet easy to achieve- if you know how. Once you do know how- then you can take advantage of the system by partnering with Google.

Because in essence that is what you have become- Google’s partner. You are providing them with what they want and need in satisfying their customer’s demands- while you end up benefiting from the increase in traffic to your site by being the one supplying them with the information.

So, while other web masters are paying SEO firms top dollars trying to optimize their sites for better search engine positioning, or slaving hours away changing keyword densities and monitoring rankings- you could be implementing a few steps in supplying the search engines with what they really want and need.

While all along- you will be driving hundreds or thousands of targeted visitors to your site to eat up the content you are providing.

Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.

You may think I’m crazy- but personally, I couldn’t care less if my site ranks dead last against my competitors as long as I’m consistently driving targeted traffic to my site from multiple sources.

While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting the traffic you’re getting into sales for the keywords you are targeting?

I have found that by using some proven methods of utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Google’s ever-changing algorithm works.

Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in the top ten for articles, ads, or press releases all the time.

Now remember- these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content- let the search engines spider their side and then piggyback on their ability to be ranked at the top for your targeted keywords.

I don’t know about you, but I just don’t have the patience to keep knocking my head against the wall trying to figure out how to outfox Google, Yahoo or any of the other search engines. Plus, I don’t have a Ph.D. in search engine science voodoo.

So I’d rather be putting my efforts into methods that I know are getting proven and guaranteed results- and will continue doing so, no matter what changes Google makes.

Because no matter how many changes Google makes the outcome still has to be the same- serving up relevant content better and faster then it’s competitors. And if you help Google accomplish this, they will continue to help you gain the customers you need.

So the fact is- Google will always need you- so take advantage of this and start writing some of your own quality content today!

About the author:
Ted Kushner of AffiliateRevenueSources.com writes about the latest trends in affiliate marketing and web site promotion. To see how you can use Google yourself and gain a top ten position in just a few days visit-
http://www.affiliaterevenuesources.com/get-in-google-now.html.

by: Elaine Currie

What do the words “Search Engine” make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed. I have this picture in my mind of the tiny submarine underwater in complete darkness apart from the beam of its searchlight which is probing the gloom. Other times I see a horse-drawn carriage driving through dense fog with only its weak lamp relieving the darkness. This scene is from a movie where the police are racing through London in search of Jack The Ripper. The final picture is of a line of policemen in old-fashioned uniforms advancing across a moor in darkness through rising mist with only their flashlight-beams to light their way.

It can get a bit scary inside my mind at times. If these were dreams rather than passing thoughts, they would probably be analysed as meaning an obsession with darkness and getting lost. Maybe the lights penetrating the darkness symbolise a fear of ignorance (or maybe a fear of getting found out). The obvious link is that these pictures all relate to a search of one kind or another. The first one might represent a search for knowledge, the second one is obviously the search for a criminal and the final one a search for clues at the scene of a crime.

Why would the words “search engine” conjure up these dark visions? If you look at the words we associate with search engines, I think the connection will be clear. We talk about “submitting” our websites to search engines. We don’t “send” our websites or “apply” to search engines or “register” our websites with search engines. We are submissive and the search engines dominate us.

We adopt this submissive posture and the search engines send their robots to “crawl” over our websites. Doesn‘t sound very pleasant does it? The future of your website is entirely in the power of these monsters. You have spent time and perhaps some cash getting your website ready for the visit. Your website, the shop window to your home business, has been tweaked and “search engine optimised”, now you can do nothing except hope that your efforts will be rewarded with approval by these invisible inspectors.

Web site owners act as if the search engines are neighbourhood dignitaries: “We must tidy up, the search engines are coming to visit”. An anxious time follows while your website, brushed, polished and optimised to the best of your ability, waits to greet these visitors. The most respected visitor is Googlebot. He causes most anxiety and is renowned for being unpredictable. Webmasters try to analyse the “Googledance” in the hope of making Googlebot’s visit enjoyable. If we can get the mighty Googlebot to dance instead of merely crawling, he might give us a good report, but Googlebot can’t seem to decide what algorithm he prefers. How are you supposed to get his feet tapping? Unfortunately, the search engines are not the most communicative visitors and you only realise they have carried out their examination when something (either good or bad) happens to your protégé’s page rank.

The search engines are not like your school teacher who gives you a class test, they are more like the university Board Of Examiners: when you have passed or failed their test, you will never get to know which questions you got right or where your weakness lies. Further improvement will have to be a matter of guesswork but suppose your guess is wrong? You might destroy the very things which met with the search engines’ approval. Then you hear that the search engines don’t agree amongst themselves, so what pleases some of them might lose you points with others. Which ones should you try hardest to impress? Should you turn your website into some sort of private Googledancer and risk offending the rest of the robots? Would it be better to try to please one or two of the larger search engines or a big bunch of the lesser ones? Finally you hear a rumour that the search engines are changing their secret rules anyway but nobody knows what the changes will entail. You despair of ever satisfying the masters of your fate, you feel as if you are stumbling around in the dark. Panic takes you over.

Should you be afraid of search engines?

Anybody in his right mind should be afraid, very afraid.

About the author:
This is one of a series of articles published by
the author, Elaine Currie, BA(Hons) at
http://www.Huntingvenus.com
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