Archive for September, 2007

Study: Google Would Raise DoubleClick Prices (WebProNews)

Thursday, September 27th, 2007

The Social Science Research Network (SSRN) released an antitrust analysis of the proposed Google and DoubleClick, and suggested the deal would harm DoubleClick’s display ad clients. A Senate Judiciary subcommittee hearing on the Google and DoubleClick merger takes place later today. SSRN fanned the flames of antitrust controversy by publishing its study ahead of the hearing. Robert …

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Google’s Vertical Ad Honchos Talk Campaigns and Results

Friday, September 21st, 2007

ClickZ - The campaign was geotargeted by IP address, using concentrated terms like “Austin furniture” in local search and AdSense placements. The campaign showed increased revenues and no change in return on advertising spend. Current turmoil in the …

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Google tests interactive Gadget ads service - Computerworld Singapore

Thursday, September 20th, 2007
Google tests interactive Gadget ads service
Computerworld Singapore, Singapore -53 minutes ago
The Gadget ads run on Google's AdSense advertising network and are priced by number of clicks or number of impressions. Google didn't say when the testing

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BlogRush Concerns Alleviated by Google AdSense Team? (Search Engine Roundtable)

Tuesday, September 18th, 2007

Yesterday, I reported that DigitalPoint Forums members were concerned that a new widget, BlogRush, might be in violation of Google AdSense. Today, a new DigitalPoint Forums thread has emerged from a member who asked AdSense support if it was safe to participate. Google’s answer is that they don’t condone it. Thanks for checking in with us. We don’t encourage or endorse the use of a …

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Cutting USS Wireless adrift (The Register)

Saturday, September 8th, 2007

Pah - we sneer at your global economies of scale! More dismal news for the US consumer. After the simultaneous failure of Municipal Wi-Fi projects in three major US cities - something we predicted four years ago - faster, cheaper mobile data looks further away than ever.…

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New mobile payment system goes live in UK - E-consultancy

Tuesday, September 4th, 2007
New mobile payment system goes live in UK
E-consultancy, UK -5 hours ago
PayForIt, the new payment scheme backed by the UK’s five mobile network operators, has gone live. The system began operating on 1 September,

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